Fri, 01 Jan 2010 18:01:10 +1100 Philip Greenwood, Ailsa Page http://www.marketinggeek.tv Podcast Maker v1.4.0 - http://www.lemonzdream.com/podcastmaker This is a podcast that aims to connect solid marketing principles with the latest of high tech systems. Philip Greenwood (photography, web, IT) and Ailsa Page (Marketing and promotions) take you through some new ideas and trends in online marketing and business communications. en http://www.marketinggeek.tv/Podcast/MarketingGeekLogo_600_144.jpg http://www.marketinggeek.tv 144 144 Management & Marketing Business News no Philip Greenwood, Ailsa Page Uploaded a bit later than anticipated but here goes. How to determine your clients browser and why you want to know. Use the Plugin for Wordpress Advanced User Agent or go to Whatsmyuseragent.com on the machine you need to test. Woo Themes files downloaded via file sharing may contain dangerous code, beware. Short story here. VOIP should perhaps be avoided in marketing exercises. Adobe update Flash in an attempt to hold off html5 inline video. http://media.libsyn.com/media/marketinggeek/MarketingGeekShow85.mp3 Fri, 01 Jan 2010 18:00:27 +1100 Management & Marketing no 00:00:00 Philip Greenwood, Ailsa Page Ailsa's Laptop has got fixed but Christmas approaches. Hosting websites using regional providers as web designers. Regardless of your web designer you should check where and how your site is hosted. Live video streaming for Louie Prez as part of the Big West Festival. Vimeo Plus users get great overlay free video to embed on their site. This promo video is a file in 720p HD for Tree Logic. http://media.libsyn.com/media/marketinggeek/MarketingGeekShow84.mp3 Mon, 07 Dec 2009 17:58:15 +1100 Management & Marketing no 00:00:00 Philip Greenwood, Ailsa Page Warming up this week and we get into video. Web video as a marketing tool and Ailsa is stuck by the glare of the spotlight. Some good examples can be seen here. Blogging as a business has changed over the last few years and we attempt to dissect. Some business blogging mistakes not to make. An example of a blog as a concept, peopleofwalmart.com Customised applications for Facebook? Not for the fainthearted.. Viewfinder for Mac OSX 10.6 only is a great advance in application based search for Creative Commons Licensed images from Flickr. http://media.libsyn.com/media/marketinggeek/MarketingGeekShow83.mp3 Mon, 16 Nov 2009 15:42:18 +1100 Management & Marketing no 00:00:00 Philip Greenwood, Ailsa Page This week we take a look at a case study. Turlee Station Stay. Turlee Station have been promoting their accomodation services using various means online. We take a good look at their stats and attempt to analyze the success with Adwords. We also offer some advice for generic search and in particular the use of Social Media sites like Flickr and You Tube. We see that dropbox has finally managed to secure a more appropriate domain that getdropbox.com http://media.libsyn.com/media/marketinggeek/MarketingGeekShow82.mp3 Mon, 19 Oct 2009 15:39:24 +1100 Management & Marketing no 00:00:00 Philip Greenwood, Ailsa Page Today, the Vegemite debacle, time management, web design booking, video of Ailsa. Kraft admits a failure as iSnack 2.0 gets renamed and we debate the marketing worth. If architects had to work like Web Designers. An article that takes a humorous look at hiring a designer. Ailsa uploads a corporate video to promote her as a speaker. Time management in relation to Social Media, Ailsa's tip http://media.libsyn.com/media/marketinggeek/MarketingGeekShow81.mp3 Wed, 14 Oct 2009 13:16:43 +1100 Management & Marketing no 00:00:00 Philip Greenwood, Ailsa Page Tales of domain name disaster, Dunbar, image libraries, and other related stuff. Story about the loss of email due to a company takeover in the domain registration business. We recommend for most small business a domain registration from Melbourne IT. False positive spam filtering in new systems. New Zealand is more online by percentage than Australians at 90%. 45 million users at Twitter. Get your user number at Twitter in the source code on your twitter page. Ailsa is user 14,768,344 whilst Phil is user 70,7353. Twitter has grow 1067% since 2009. Twitter gets $100 million as venture funding valuing Twitter at $1 billion. The Dunbar number that uses mathematics to reference your tipping point in this case Twitter followers or blog subscribers. The use of stock photos has changed the face of advertising and we offer some alternatives. Some images appear too often as online image consumption has grown. As an alternative look first at Flickr or start with free images like this grunge set from Six Revisions. Microsoft release free virus protection...... http://media.libsyn.com/media/marketinggeek/MarketingGeekShow80.mp3 Mon, 05 Oct 2009 17:43:22 +1100 Management & Marketing no 00:00:00 Philip Greenwood, Ailsa Page Facebook advertising gets the final test with it ending in being unplugged. Microsoft research coins the term Total recall to describe the possibility of being able to recount any moment of your existence by social media content. Facebook Mom gets it horribly wrong. Tweetdeck adds MySpace support as social media consumption hots up. Facebook notifications application looks a little like a Twitter client. @Telstra on Twitter make a slight error in my book. Search by location and how to get listed. Go to Google Maps and sign up. Web form builders. A paid system that is a Wordpress plugin called Gravity Forms. A free form builder JotForm looks useful. We use Cforms 11 which is a free Wordpress plugin. http://media.libsyn.com/media/marketinggeek/MarketingGeekShow79.mp3 Fri, 25 Sep 2009 09:38:17 +1000 Management & Marketing no 00:00:00 Philip Greenwood, Ailsa Page Wordpress security, WIFI security Domain security and Content with sizzle A worm is circulating that can post malware and spam to some Wordpress sites. We recommend upgrading to the latest version of Wordpress to avoid this security problem. The worm does not affect the current version 2.8.4 and the one prior to it. WIFI security and WPA encryption cracked in under 60 seconds. For those wanting to provide WIFI to clients or if you have WIFI in the business then security that is appropriate should be looked into. WPA2 would be the preferred encryption method and a system for public WIFI that does not allow network sharing. Domains that expire when the domain manager/owner has left the business can cause problems. Your site will disappear and it could take quite a while to reinstate. Use MelbourneIT for .com.au domain registration. Ailsa takes a look at website content and the importance of ongoing review of content. Photographic content where important to describe a business needs to be a priority for some. Appropriate text may be more important for others. http://media.libsyn.com/media/marketinggeek/MarketingGeekShow78.mp3 Tue, 15 Sep 2009 16:55:42 +1000 Management & Marketing no 00:00:00 Philip Greenwood, Ailsa Page This week is a show dedicated to Social Media, Social Networks. Should your business get more involved? What social media site or sites should you go with? How will it help and who should be adding content? 10 rules of Twitter introduce the terms Twanker and Twidiot at Social Media Today. Also a small story on Credit Card security Verification for online trading and a response to the recent ABC show on 4 corners regarding general internet security and unencrypted WIFI networks http://media.libsyn.com/media/marketinggeek/MarketingGeekShow77.mp3 Thu, 03 Sep 2009 08:45:57 +1000 Management & Marketing no 00:00:00 Philip Greenwood, Ailsa Page This week Ailsa and I discuss Search Engine Optimisation and Google Adwords or other sponsored links. We dissect in detail what SEO might involve and suggest perhaps the use of a professional for this on your site. Adwords can be handled personally but again there are advantages in using a trained professional. Also helpful is a spot of Google Optimisation and a simple A/B testing kit for your site to assess text and call to action styles and text. If you are wondering if you should DIY or hire for any of these services and you wish to ask Ailsa, use the "Ask Ailsa" link and she will email you back an opinion. http://media.libsyn.com/media/marketinggeek/MarketingGeekShow76.mp3 Thu, 27 Aug 2009 17:14:28 +1000 Management & Marketing no 00:00:00 Philip Greenwood, Ailsa Page Twitter has the big companies doing search for their brand in tweets. Myer Melbourne respond to Ailsa's tweets about fingerless gloves. Twitter does encourage this and provide a search field on their home page. Twitter also shows top trending topics. Google Latitude provides a geo location map that shows your contacts who choose to be included. See video below. How to deal with comments on your site/blog. Bruce Keogh is finding that it provides an interesting problem at Benalla Online. Facebook advertising and the feedback from stats not quite adding up yet. 10 Questions to evaluate a Social Media Expert from Converation marketing. http://media.libsyn.com/media/marketinggeek/MarketingGeekShow75.mp3 Mon, 10 Aug 2009 17:23:03 +1000 Management & Marketing no 00:00:00 Philip Greenwood, Ailsa Page This week we talk about Facebook advertising. Thanks to web xopt for the comments. Apollo 11 40 years aniversary on Twitter. Ailsa wins a Women in Business award. Facebook advertisment for photogeek.tv and a quick "how to" for those wanting to advertise their product or service on Facebook. 20 more unfortunate domain names. Ailsa's winge: put a photo with your Facebook profile. http://media.libsyn.com/media/marketinggeek/MarketingGeekShow74.mp3 Mon, 27 Jul 2009 18:09:30 +1000 Management & Marketing no 00:00:00 Philip Greenwood, Ailsa Page Some banging around going on upstairs while we record.... Stats show that people don't but online because they prefer to see the product. Things you should learn from Social Networks according to kissmetrics Microsoft continue to make html in email difficult in a retrograde step and some protest. Fix-Outlook Bank account details and a security risk. Email problems again the some problems using web host email. http://media.libsyn.com/media/marketinggeek/MarketingGeekShow73.mp3 Fri, 17 Jul 2009 23:21:03 +1000 Management & Marketing no 00:00:00 Philip Greenwood, Ailsa Page School holidays and the end of the financial year. This week we talk about Google Adwords. Woo Themes and how Ailsa went downloading themes for WordPress and how well their shopping cart works. Search Engine Optimisation and where it fits in the mix. Pepsi meet CocaCola online over Twitter. http://media.libsyn.com/media/marketinggeek/MarketingGeekShow72.mp3 Tue, 07 Jul 2009 14:48:26 +1000 Management & Marketing no 00:00:00 Philip Greenwood, Ailsa Page From sunny Melbourne and happy that the shortest day of the year has passed Phil and Ailsa get down to business. The marketing benefits of Google Maps Dasboard stats and extra categories in their search by location push. How trackbacks are great for search engine ranking and what to do if you get pinged! What is a woo theme? Why should they be considered for your WordPress site and how to get your woo theme through Marketing Geek website. Special until 24th June buy get 4 themes for the price of 1. Common twitter mistakes. Social Media Tweeples getting together in Melbourne. Google Wave language translator facility – great for global business Opera Unite http://media.libsyn.com/media/marketinggeek/MarketingGeekShow71.mp3 Mon, 22 Jun 2009 15:29:09 +1000 Management & Marketing no 00:00:00 Philip Greenwood, Ailsa Page From the Swine Flu pandemic epicenter we talk about web marketing and some new technology for online communication. Mention iPhone and app in Twitter and get autofollowed by a stack of software vendors. Some are using Twollow to do this automatically. Google introduce "Google Wave" and we discuss what may become a replacement for traditional communication systems. A good example of what it may look like for some applications is EtherPad, an online document collaboration tool. Does time-stamping as a blog entry get a better result from Google? We postulate. We look at the rise of Jonathan Cainer online as a web based business. Again thanks to Jim Shryne from the DX store for the Heil PR40 mics http://media.libsyn.com/media/marketinggeek/MarketingGeekShow70.mp3 Thu, 11 Jun 2009 10:30:10 +1000 Management & Marketing no 00:00:00 Philip Greenwood, Ailsa Page On the first day of winter in Melbourne Phil and Ailsa discuss what an RSS feed is and how the technology can be used for marketing. Phil discusses some possibilities for communication of RSS feed data. How Twitter and Tweetdeck fits in to the RSS feed maze. We discuss Twitter Etiquette in relation to social media marketing. What may be the cause of a website disappearing? The mysteries are revealed and tips to stay online. Bad website of the week that displays every single technical error you should avoid. Then Ailsa and Phil just rabbit on until they stop! http://media.libsyn.com/media/marketinggeek/MarketingGeekShow69.mp3 Mon, 01 Jun 2009 18:21:22 +1000 Management & Marketing no 00:00:00 Philip Greenwood, Ailsa Page Phil shares his recent bombardment of questions about emails that don’t work and how your domain name might be the reason. A discussion about domain names pursue and Ailsa again gets to whinge about losing one of her domain names to Russia. The problems with the domain name and hosting one stop shop. Ailsa speaks about the changing face of marketing and the impact it has on business administration. Phil has an ‘idea’ about Internet Explorer 6 and how to overcome some of the limitations with it. Ailsa reveals some dodgy practices for people jumping website development band wagon and encourages people to be buyer beware! Best Job in the World Competition – applying social media principles to gain traditional media exposure. What’s the latest? Ailsa and Phil discuss how everything has a lifecycle and Phil talks about a new search engine tool, Wolfram Alfa, that uses semantics and the impacts this might have. http://media.libsyn.com/media/marketinggeek/MarketingGeekShow68.mp3 Tue, 26 May 2009 17:38:35 +1000 Management & Marketing no 00:00:00 Philip Greenwood, Ailsa Page Ailsa reveals her adventures on trying to set up a business only facebook page a discussion ensues about personal and professional Phil reveals a twitter tool for office workers and how to disguise the fact you are looking at twitter Discussions about managing your social media groups through Tweet Deck Is your site sick? Have you been attacked by malicious code? Google now allows you to use it's tools to test your website. Ailsa talks about the need to review your website content at least every 12 months some of the traps people fall into. Ailsa has a thought can marketers use twitter to get access to specific journalists? T2 website gets the marketing geek grumble from Ailsa for the week for the ecommerce on flash. Reminder you have one more week for Ailsa to answer your marketing questions on the Victorian Government Small Business Facebook Page. http://media.libsyn.com/media/marketinggeek/MarketingGeekShow67.mp3 Wed, 20 May 2009 13:27:37 +1000 Management & Marketing no 00:00:00 Philip Greenwood, Ailsa Page In this Clickety Clix edition of marketing geek we hear how Ailsa is to become the marketing guru on the Victorian Business Owner facebook site. Phil introduces Audio Boo and manages to deafen all podcast listeners. Ailsa talks about the changing face of marketing and the impact on small business owners and marketers. Phil and Ailsa get in a robust discussion about the smart businesses of the future and who will get left behind. Opening and closing music by Velvedene. http://media.libsyn.com/media/marketinggeek/MarketingGeekShow66.mp3 Mon, 27 Apr 2009 17:25:56 +1000 Management & Marketing no 00:00:00 Philip Greenwood, Ailsa Page Phil & Ailsa discuss how long it takes search engines to recognize your website Phil & Ailsa discuss how long it takes search engines to recognize your website What do you buy when you buy domain registration? Phil and Ailsa talk about the pros and cons of cheapy domain name registration options. Review .com and .com.au domain recommended suppliers Just for laughs Ailsa and Phil discuss examples of people still not getting their email addresses right Phil shares a Twitter Success Story, Korean barbecue on a taco. How fake SEO experts cheat to sell you their products article. Ailsa plugs Victorian Government promotion where you get to win AP Marketing Works marketing package. Signup online or call 132215 Opening and closing music by Velvedene. http://media.libsyn.com/media/marketinggeek/MarketingGeekShow65.mp3 Mon, 13 Apr 2009 22:34:52 +1000 Management & Marketing no 00:00:00 Philip Greenwood, Ailsa Page Ailsa road tests DIY newsletter with surprising results Ailsa road tests DIY newsletter with surprising results Phil and Ailsa discuss what needs to be in an email newsletter A case study is done on The Daily Scoop a new gelati business and how they can incorporate social media and internet technology to build their brand and get customers. Phil reveals a fun website that reveals the bulls**t of marketing, spin and business speak Learn about the latest web design trends http://media.libsyn.com/media/marketinggeek/MarketingGeekShow64.mp3 Tue, 31 Mar 2009 10:31:12 +1100 Management & Marketing no 00:00:00 Philip Greenwood, Ailsa Page Twitter reaches tipping point in Australia as mainstream media picks up the idea. SBS story online video talks about Twitter. The Age Twitter account posts RSS feed of their site but does not follow anyone. Twitter trends as they emerge through tweettrends. Big business struggles with Social Media. Vehicle business cards pockets. http://www.marketinggeek.tv/Podcast/MarketingGeekShow63.mp3 Mon, 02 Mar 2009 15:33:31 +1100 Management & Marketing no 00:36:02 Philip Greenwood, Ailsa Page We are back from an extended break from Marketing Geek with some news and opinion. We welcome our new sponsor Prospect Wines of Williamstown. Ph (+613 93974559) Wordpress downloads hit 3 million. Twitter surpasses DIGG for web hits recently. We discuss Cache issues and IE problems with site files. Paper junk mail now encouraging a website for junk marketing, perhaps as a way round spam filtering. Higher quality verses affordability in product marketing during a recession. Some manufacturers do well despite the slowdown. Sensis go green by offering to allow you to opt out of their Yellow Pages delivery. Our Business Twitter directory gets underway and we encourage all our listeners to submit. http://www.marketinggeek.tv/Podcast/MarketingGeekShow62.mp3 Wed, 04 Feb 2009 10:40:49 +1100 Management & Marketing no 00:31:58 Philip Greenwood, Ailsa Page I catch Ailsa eating chocolate (me too). Ailsa does here first webinar on marketing. Search by Location and Street view on the iPhone. New details will be announced regarding DIY email newsletters improving analytics and content management. FTP cam allows your mobile phone to be a webcam. New years resolutions? http://www.marketinggeek.tv/Podcast/MarketingGeekShow61.mp3 Thu, 04 Dec 2008 10:07:45 +1100 Management & Marketing no 00:30:10 Philip Greenwood, Ailsa Page We are winding down a bit towards Christmas and beginning to drink a little more. We have a bit of a rant about spam filters and how spam and the filtering is getting in the way of email communication. We ask about Magento and wonder if this open source eCommerce application is a goer. Green Click propose that you click on links to save your carbon emmissions. http://www.marketinggeek.tv/Podcast/MarketingGeekShow60.mp3 Tue, 25 Nov 2008 22:44:18 +1100 Management & Marketing no 00:27:46 Philip Greenwood, Ailsa Page The financial crisis hits some hard as a buy rating for GH hits a bit of a low mark. We look at a site and asses it for look and usefulness. http://www.macrodesign.com.au/ The etiquette of Social Networking and our views on the topic. RSS feed and what is it and how do you make use. Buy the whole of Wikipedia for your phone. http://www.marketinggeek.tv/Podcast/MarketingGeekShow59.mp3 Thu, 20 Nov 2008 09:10:26 +1100 Management & Marketing no 00:25:16